TVS Emerald: 308% increase in organic growth & 300% increase in mobile traffic
TheClient
TVS Emerald is a trusted real estate brand backed by the legacy of the TVS Group. The company creates homes that enhance lifestyles through innovative design, superior construction quality, and world-class amenities. TVS Emerald integrates vast green spaces, parks, and cultural activities to foster a sense of community while promoting health and well-being. TVS Emerald focuses on delivering homes that enrich lives and set new benchmarks in urban living.
Objective
To enhance TVS Emerald's online visibility and organic search performance across multiple projects and locations.
Approach
Comprehensive SEO Optimisation
Implemented regular keyword tracking and optimisation, conducted ongoing Google indexing, and performed periodic website audits using tools like Semrush to identify and address issues promptly.
Mobile-First Approach
Prioritised mobile optimisation, including responsive design and mobile-friendly content. Continuously monitored and improved mobile load times to enhance user experience across devices.
Content Strategy and Local SEO
Created and optimised project-specific content, implemented internal linking strategies for blogs, and maintained consistent Google My Business postings to boost local presence and improve search visibility for key terms.
Technical SEO Enhancement
Completed crucial technical tasks such as meta tag updates, tag implementation, and page load time improvements. Focused on overall website performance enhancements based on audit findings and SEO best practices.
User Experience Optimisation
Reduced page load times, optimised site navigation through improved internal linking, and regularly updated meta tags and content for relevance. Continuously monitored both mobile and desktop load times to ensure a smooth user experience across all devices.
ResultsAchieved
308%
Increase in overall organic traffic in 3 years
300%
Increase in mobile organic traffic in 3 years
115%
Increase in organic new users
700%
Increase in organic leads through forms
308%+ increase in overall organic traffic in 3 years
Improved local keyword ranking
