TheClient

Smiles Hospital is a specialised healthcare institution based in Bangalore, India, focusing on colorectal and digestive disorders. Established as the world's first exclusive integrated tertiary care centre for these conditions, the hospital offers comprehensive treatment for various ailments, including piles, fissures, fistulas, and colorectal cancer. Staffed by a team of experienced surgeons and medical professionals, Smiles Hospital is committed to ethical and transparent patient care. The facility is equipped with advanced technology to enhance diagnostic accuracy and treatment outcomes. Through its dedication to eradicating lifestyle diseases, Smiles Hospital aims to improve the quality of life for its patients.

Objective

To enhance its online presence and attract more patients through improved search engine optimisation (SEO).

Approach

Keyword Optimisation Focusing on Specific Treatments and Specialties

Focused on a wide range of specific treatments and specialties within gastroenterology. Targeted long-tail keywords related to specific conditions (e.g., "Perianal Abscess Treatment in Bangalore", "IBS Treatment in Bangalore")

Local SEO Targeting Bangalore-Based Searches

Emphasised location-specific keywords by including "Bangalore" in many target phrases. Likely optimised Google My Business listing and other local citations

Content Creation Around High-Value Keywords

Developed content around high-value keywords, particularly those related to specific treatments and conditions. Likely created or optimised landing pages for various services (e.g., fistula treatment, piles treatment, hernia surgery)

Technical SEO Improvements

Improving site structure, enhancing page load speeds, and optimising for mobile devices.

ResultsAchieved

1,638%

Increase in organic traffic over a period of 7 months

3,476%

Rise in Mobile organic traffic within 7 months

340%

Growth in organic leads over 7 months

9,469%

Increase in website impressions, significantly boosting brand visibility on SERP

9,469% Increase in website impressions, significantly boosting brand visibility on SERP

1,638% increase in organic traffic over a period of 7 months

Select Services