TheClient

Puravankara, established in 1975, stands as one of India's largest and most prestigious real estate conglomerates, setting benchmarks in residential and commercial development. Under the visionary leadership of founder Ravi Puravankara and Managing Director Ashish Puravankara, the company has built its reputation on the foundational pillar of uncompromising quality. Puravankara's customer-centric approach, robust engineering practices, and transparent business operations have established them as one of the most preferred real estate brands in India. Their portfolio of premium residential projects ranges from luxury apartments to penthouses, reflecting their dedication to creating exceptional living spaces.

Objective

  • Reposition Brand Communication: Tailor the brand's messaging to effectively engage a younger audience and High Net Worth Individuals (HNWI).
  • Enhance Aspirational Value: Elevate the brand's aspirational appeal through a strategic approach to content creation.
  • Drive Engagement Across Social Media: Foster relevant and engaging conversations across multiple social media platforms to increase reach and interaction.

Approach

Scaling the Brand Campaign

Adapted existing brand films centred around ‘Always About You’ to engage a broader audience by initiating conversations centred around the brand’s ethos, vision, and values.

Content Creation and Curation

Developed and curated targeted content aimed at penetrating new audience segments, and enhancing brand visibility and relevance.

Community-Centric Engagement

Implemented a community-focused strategy that resonates with the brand’s core values and demonstrates a commitment to customer relationships.

Omnichannel Content Strategy

Utilised a diverse range of content formats across various channels to boost audience retention and follower growth.

Feedback Loop Implementation

Established extensive feedback mechanisms for each channel to refine content strategies continually.

Competitive Analysis

Analysed competitors’ social media approaches to identify opportunities for differentiation and to stand out in a crowded marketplace.

Leveraging Topical Conversations

Engaged in emotionally resonant discussions through brand films that effectively showcase the brand’s values.

ResultsAchieved

Facebook:

Over the past year, we have achieved significant growth in key metrics through both paid and organic content strategies

  • Reach: 41.4% increase
  • 3-Second Views: 346.9% increase
  • Content Interactions: 43.6% increase
  • Minutes Viewed: 2,033 days (358.6% increase)

Instagram:

Our efforts on Instagram have resulted in impressive metrics, reflecting substantial engagement

  • Reach: 381.6% increase
  • Content Interactions: 100% increase
  • Profile Visits: 283% increase

Facebook: Significant growth in key metrics

Instagram: Efforts on instagram resulted in impressive metrics, reflecting substantial engagement

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