TheClient

Orusaranam is a unique platform dedicated to celebrating Tamil poetry and songwriting. Established to harness the creativity of Tamil speakers, it hosts competitions for writing stanzas and songs. The initiative aims to discover and promote talented poets who can contribute meaningful and accessible Tamil verses, adhering to the principles of simplicity and attractiveness in language. Orusaranam seeks to elevate the language's cultural heritage while providing opportunities for emerging writers. The platform encourages participation from diverse backgrounds, fostering a vibrant community of Tamil literature enthusiasts.

Objective

To improve online visibility and organic traffic for Orusaranam's website.

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Approach

Keyword Optimisation for Tamil Lyricist-Related Terms

Focused on targeting specific keywords related to Tamil lyricists and their work

Content Creation and Optimisation

Likely created new pages or optimised existing content around Tamil lyricist themes.

Technical SEO Improvements

Implemented URL updates to improve site structure and keyword relevance. optimised meta titles and descriptions for new pages, enhancing click-through rates from search results. Updated H1 tags, improving on-page SEO and content hierarchy.

Continuous Off-Page SEO Efforts

Implemented monthly off-page submissions, likely including link building and directory listings

ResultsAchieved

9245%

Increase in organic traffic from 11 to 1,028 in 6 months

58.8%

Decrease in the number of keywords not ranking in the Top 100

500%

Increase in top 10 rankings

471%

Improvement in referral traffic

9245% increase in organic traffic from 11 to 1,028 in 6 months

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