Blaupunkt: Amplifying Digital Presence with 100% Growth in Just 6 Months
TheClient
Blaupunkt is a pioneering global technology brand that exemplifies innovation and excellence across multiple product categories. From its iconic beginnings with the blue dot quality seal, the company has evolved into a diversified technology powerhouse, offering cutting-edge solutions in automotive multimedia, home appliances, and consumer electronics. With a robust international presence spanning multiple continents including Asia, Europe, Australia, and the Americas, Blaupunkt continues to shape the future of technology through its comprehensive product portfolio. The brand excels in various segments including car multimedia systems, electric vehicle charging equipment, smart home appliances, and innovative e-mobility solutions.
Objective
To enhance Blaupunkt Car India's online visibility and organic traffic for car audio systems and accessories in India, focusing on improving rankings for both branded and non-branded keywords across various product categories.
Approach
Keyword Segmentation and Prioritisation
By segmenting keywords for each product category, prioritising the main categories initially. Two to three keywords were assigned per page to ensure focus and relevance.
URL Structure Optimisation
The URL structure for product and category pages was rectified, reducing depth to enhance user experience and SEO performance.
Content Enhancement
Supportive content was added to the homepage and category pages, introducing users to the product categories effectively.
Design Tweaks
Small design changes, such as breadcrumbs, were implemented for better navigation and user experience.
Metadata and Tagging
Comprehensive SEO coverage was ensured by optimising titles, descriptions, canonical tags, meta tags, and alt tags for every page.
Content Creation and Optimisation
The team focused on creating and optimising content to highlight product features, benefits, and use cases, ensuring that the content was SEO-friendly.
Off-Page SEO
Efforts were made to acquire high-quality backlinks to improve the website's Domain Authority (DA).
ResultsAchieved
90%
Improvement in ranking for non-branded keywords and achieved top 3 positions for all keywords related to Blaupunkt Car India’s product and category pages (improvement for 40+ category based keywords).
100%
Improvement in ranking for branded keywords for all keywords related to Blaupunkt Car India.
100%
Increase in growth in SEO traffic over the span of 6 months (Jan '23 - June’23) and got significant increase in brand visibility and potential sales.
50%
Increase in the website’s DA through effective off-page SEO strategies.
150%
Strong increase in presence and traffic increment in categories like car audio system, speakers and accessories.
Key Takeaways
Structured Keyword Approach
Prioritising and segmenting keywords allowed for targeted optimisation, leading to better rankings.
Technical Optimisation
Addressing URL structure, content, and metadata comprehensively improved both SEO and user experience.
Content is King
High-quality, SEO-optimised content not only helped in rankings but also engaged the audience, potentially reducing bounce rates.
Link Building
Off-page SEO efforts were crucial in boosting the website's credibility and authority, directly impacting its organic search performance.
Provided over 100% growth in SEO traffic
Traffic increment of 150% in categories like car audio system, speakers and accessories
