Written by Saheen Rahman Ever wondered if social media was just a place for chatting and sharing photos? Well, it’s way more than that! While it still serves those purposes – it’s not just about connecting with friends anymore; it has become a marketplace where businesses compete for your attention amidst emerging social media trends. The […]
UNVEILING THE SOCIAL MEDIA TRENDS IN INDIA: 2024
Written by Athira Susan James Hello, fellow social media enthusiasts! Are you ready to uncover the emerging trends shaping the digital marketing landscape in India? Then, here are some trends that definitely caught ODigMa’s attention. So, let’s begin! Emerging Trends: What’s Hot In Indian Social Media? Watch It, Buy It: Seamless Shopping Experiences Black colour, […]
When The World Of AI Meets Graphic Design
Written by Swathi S Babu There’s hardly a day that goes by without encountering the term ‘AI’ or interacting with related technology. This isn’t mere coincidence. While some may worry about AI’s potential takeover, which is pretty much delusory, it’s undeniable that AI is revolutionising industries in numerous groundbreaking ways. Let’s break it down. Artificial […]
Stepping Into The Future: Web Development Trends 2024
What is the driving force behind the scenes, in the ever so evolving world of the internet? You guessed it right – web development. Web development shapes the digital landscapes that we navigate on a daily basis.
Unveiling the Power of Email Marketing in Boosting Your Inbound Strategy: A Layman’s Guide
Written by Saheen Rahman Navigating Inbound Strategy with Email Marketing Hi readers! Have you ever wondered how your favourite brands manage to land in your inbox with those catchy emails? Have you ever received an email that made you go, “Wow, how did they know I needed this?” These are not just random messages; they […]
The Power of Mobile Optimisation and Enhanced Experiences
In the digital age today, mobile devices have evolved into an extension of ourselves, serving as our portal to the online world. More than just being tools for communication; they’ve become our personal assistants, shopping malls, entertainment hubs, and more. The statistics are compelling; mobile usage has surged dramatically, surpassing desktops as the primary gateway […]
Instagram Marketing 2.0: New Features and Strategies for Growth
There was a time in our lives when mindless scrolling through social media had an endpoint, accompanied by a message stating, “You have reached the end of your feed; that’s all we have for you today!” However, the landscape of scrolling and content consumption has since evolved, becoming seemingly limitless, and our appetite for more […]
The Rise of Voice Search: Optimising for Voice-Activated Devices
Ok, Google, what’s new in the tech world? The latest trend in the tech world is the voice search optimisation. Consider it as refining your content and strategies to align with the preferences and behaviours of users who rely on voice-activated devices like Alexa, Google Assistant, or Siri. These devices have seamlessly integrated into our […]
Growing Your Business with the Help of a Digital Marketing Agency
Bill Gates once said, “If your business is not on the Internet, then your business will be out of business.” This is why your brand needs to be on the internet. Again, will just an online presence be enough to surpass as a brand? NO. An online presence won’t bring you money. And that’s why […]
5 Popular Content Types Used By Agencies For Brands Benefits
Are you struggling to find the right content type for your brand? Well, don’t worry; we’ve got you covered! In addition to the popular content types like blogs, articles, listicles, and infographics, we even have some Gen Z-approved content types that can help your brand stand out on social media. If you think your brand […]
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