How much you benefit from Google Ads depends on how cleverly you optimise your bidding strategies. Enhanced Cost Per Click (eCPC) is one such advanced bidding strategy that helps in maximising conversions and attaining better ROI. Enhanced Cost Per Click (eCPC) is a smart bidding strategy by Google Ads that allows you to have manual […]
Category: Digital Marketing Agency
Phrase Match Keywords: The Targeting Strategy You Need
Phrase Match Keywords is a keyword-matching option in Google Ads that allows your ads to appear for designated phrases and their close variants. The ads also appear for searches even if there are words before or after the phrase. The flexibility that comes with incorporating close variants like misspellings, synonyms, abbreviations, etc. enables more chances […]
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Phrase Match Keywords: The Targeting Strategy You Need
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