What is the driving force behind the scenes, in the ever so evolving world of the internet? You guessed it right – web development. Web development shapes the digital landscapes that we navigate on a daily basis.
Author: odigma
Unveiling the Power of Email Marketing in Boosting Your Inbound Strategy: A Layman’s Guide
Written by Saheen Rahman Navigating Inbound Strategy with Email Marketing Hi readers! Have you ever wondered how your favourite brands manage to land in your inbox with those catchy emails? Have you ever received an email that made you go, “Wow, how did they know I needed this?” These are not just random messages; they […]
The Power of Mobile Optimisation and Enhanced Experiences
In the digital age today, mobile devices have evolved into an extension of ourselves, serving as our portal to the online world. More than just being tools for communication; they’ve become our personal assistants, shopping malls, entertainment hubs, and more. The statistics are compelling; mobile usage has surged dramatically, surpassing desktops as the primary gateway […]
Instagram Marketing 2.0: New Features and Strategies for Growth
There was a time in our lives when mindless scrolling through social media had an endpoint, accompanied by a message stating, “You have reached the end of your feed; that’s all we have for you today!” However, the landscape of scrolling and content consumption has since evolved, becoming seemingly limitless, and our appetite for more […]
The Rise of Voice Search: Optimising for Voice-Activated Devices
Ok, Google, what’s new in the tech world? The latest trend in the tech world is the voice search optimisation. Consider it as refining your content and strategies to align with the preferences and behaviours of users who rely on voice-activated devices like Alexa, Google Assistant, or Siri. These devices have seamlessly integrated into our […]
Growing Your Business with the Help of a Digital Marketing Agency
Bill Gates once said, “If your business is not on the Internet, then your business will be out of business.” This is why your brand needs to be on the internet. Again, will just an online presence be enough to surpass as a brand? NO. An online presence won’t bring you money. And that’s why […]
5 Popular Content Types Used By Agencies For Brands Benefits
Are you struggling to find the right content type for your brand? Well, don’t worry; we’ve got you covered! In addition to the popular content types like blogs, articles, listicles, and infographics, we even have some Gen Z-approved content types that can help your brand stand out on social media. If you think your brand […]
5 Factors That Can Make Short Video Marketing Much Better
In the ever-evolving landscape of digital marketing, Short Video Marketing has emerged as a dynamic approach to captivate your audience swiftly. By harnessing the power of YouTube Shorts advertising, you can engage with your viewers in a matter of seconds. Whether it’s showcasing your product, sharing insights, or simply entertaining, Youtube provides a unique platform […]
Top Digital Marketing Trends for 2023: What’s New and What’s Staying?
We are halfway through the year and we’ve come across a lot of trends in the digital marketing sphere, some to pass by as quickly as it showed up and some to stay for the long run. Keeping up with the latest digital marketing trends might be challenging but knowing them gives you an upper hand and […]
Growing Your Business With Conversational Marketing
Conversations. Isn’t that what keeps us going? Digital marketing is not different that way. In this era of starting a conversation with people with a single click, people expect the brand to do that too. Conversational marketing is all about that. Conversational Marketing is a customer-centric marketing approach that initiates two-way communication between the customer […]
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