How much you benefit from Google Ads depends on how cleverly you optimise your bidding strategies. Enhanced Cost Per Click (eCPC) is one such advanced bidding strategy that helps in maximising conversions and attaining better ROI. Enhanced Cost Per Click (eCPC) is a smart bidding strategy by Google Ads that allows you to have manual […]
Author: odigma
Phrase Match Keywords: The Targeting Strategy You Need
Phrase Match Keywords is a keyword-matching option in Google Ads that allows your ads to appear for designated phrases and their close variants. The ads also appear for searches even if there are words before or after the phrase. The flexibility that comes with incorporating close variants like misspellings, synonyms, abbreviations, etc. enables more chances […]
Decoding Digital Success Through Content Research and Analysis
Today staying ahead digitally means more than just creating engaging content – it demands a deeper understanding of how and why content resonates with your audience. Crafting content that resonates with the audience – you can’t rely on gut feeling alone. It calls for a much more robust approach. Enter Content research and analysis- a […]
SWOT Analysis In Digital Marketing
In digital marketing, pinpointing your strengths and opportunities while also identifying weaknesses is vital for any business. Conducting a SWOT analysis in digital marketing helps break down areas for growth and reveals what might be holding you back online, whether it’s your website, social media, or overall digital strategy. This analysis guides you with the […]
Why Is ORM In Digital Marketing As Important As Other Services?
How many times have you made a decision to buy something or not buy something purely based on online reviews? Quite a lot, right? That’s the power of ORM. Reputation is everything for a brand and when it comes to the digital world, we can say online reputation is everything. It helps establish credibility, build […]
Importance Of Social Media Marketing For Restaurants In 2025
Written By Athira Susan James When you think of the one thing that a restaurant needs to succeed, the easy guess would be great food. However, in today’s world, we need to add one more aspect to a restaurant. Social Media Marketing for Restaurants. In cities like Bangalore, some of the top restaurants are marketed primarily […]
100 short Instagram Captions to Boost Your Engagement
Finding the right words to write the perfect Instagram captions for your posts can be a bit tricky. This goes especially when you want your captions to be concise. But the beauty of short captions is that they are direct yet impactful when well-crafted. If you are looking for tips and tricks on writing unique […]
Digital Marketing For Doctors In India
Clothes? Online. Food? Online. Groceries? Online. Medicines? Online. Well, are doctors available online, too? Yes, they are! Whether you are looking for general medical updates or need a quick consult, doctors are also now available online. Digital marketing has taken the world by storm and has done wonders in every field, starting from medicine to […]
Shaping Perceptions: The Power of Online Reputation Management
The internet functions like a bustling marketplace where people constantly talk, share opinions, and influence each other. And just as in any market, businesses and brands need to engage with the people effectively. This is where digital marketing becomes indispensable a powerful toolkit enabling businesses to connect, expand their reach, and engage with their audience. […]
Maximising Real Estate with Digital Marketing Strategies
Written by Saheen Rahman Step right up, reader! If you have ever wondered how digital marketing is shaking things up in the real estate world, you are in for a treat! In this blog, we will break down the basics of real estate digital marketing and how it’s transforming the way this industry works. What is […]
Enhanced Cost Per Click (e-CPC): An Improved Bidding Strategy For Your Campaigns
Phrase Match Keywords: The Targeting Strategy You Need
Decoding Digital Success Through Content Research and Analysis
SWOT Analysis In Digital Marketing
Why Is ORM In Digital Marketing As Important As Other Services?