7 Facebook Marketing Strategies For Small Businesses On A Budget

Irrespective of how small or big your business is, Facebook marketing should be a part of the digital media strategy for your business. This is because, despite the emergence of hundreds of new social media platforms and marketing channels, Facebook still got its game. With a massive user base of more than 2.9 billion monthly active users, there is no better channel available in the digital marketing landscape to reach out to a vast and diverse audience worldwide. 

Organic traffic is more critical for small businesses than for big companies. Unlike big businesses that have elaborate digital marketing strategies with paid marketing campaigns, small businesses have limited budgets and bandwidth. Having said that, digital marketing is not something small businesses can blindly give up on for many reasons. 

Why Facebook For Business?

Facebook is the most seamless way to reach out to a wider audience, promote your business, establish a brand identity, improve sales, grow the number of followers, and nurture customer relationships, that too without burning a hole in your pocket. There is a fool-proof way to deal with it to attain desired results and that’s what we are going to talk about in this blog. Here are seven budget-friendly Facebook marketing strategies for small businesses.

1. Setting up a Facebook page 

   First things first. If you don’t have a Facebook page, you must set up a professional and complete Facebook page for your business. Remember, you setting up a business page and not a profile. This page should have all the information a customer is looking for without fail. 

   • Make sure your contact information is correct and up to date. 
   • Your website should be linked to the page. 
   • The profile picture should be your business logo.
   • The cover picture should be relevant, clear, and meaningful and must align with your brand image. 

   It is also all right to have multiple business pages, if necessary. This is effective when you have a diverse audience or when you have businesses in multiple locations. The idea is to exclusively focus on a specific audience.

2. Targeting the right audience 

   Define your audience and target them. If you are not sure about your audience, Facebook has means to help you find your target audience with certain criteria like location, demographics, interests, behaviour and connections. Once you figure this out, you can use the “Preferred page audience” feature on Facebook to make your page more visible to your target audience. 

   The Facebook marketing strategy also allows you to retarget the audience to prompt the users who have engaged with the brand but never got converted. The whole focussing-on-the-right-audience will improve brand awareness, increase followers count, and drive traffic to your page/website. 

3. Facebook Content Strategy

   Setting a content strategy is simple. Make content your audience is looking for. And, ‘OG’ is what is trending and that’s what you are going to do. When you post content, make sure you post with intent and not just for the sake of posting. Make content that looks personal and easily relatable to your audience. They tend to connect and engage with the brand when you succeed in creating unique and personal content. 

   The takeaway is to make content that is relatable, original, relevant, and simply what your audience needs. And, don’t worry, you will get there. If at any point you find yourself stuck, ODigMa is there for your rescue. Being a digital marketing firm with years of experience, we can take over. 

4. Consistency Is The Key

   If you already didn’t know, consistency is the key and that should be your mantra. Creating engaging posts is one thing and posting them regularly without fail is another, just like two sides of the coin. If you cannot keep up with consistent posting, you can always schedule your posts. You can also experiment with different types of posts like videos, statics, images, articles, infographics, etc. to understand what resonates with your audience the best. 

   Find the peak hours your audience spends the most time on Facebook and make sure to post regularly during this time. Take this tip religiously because consistency is the key to building a reliable fan base. 

5. Stories, Live, and Groups

   Of all the Facebook marketing ideas, posting engaging stories, going live every now and then, starting a Facebook group, etc. are a few effortless but effective tips for establishing a strong Facebook marketing strategy for your business. Make sure to join relevant Facebook groups and participate in discussions. Facebook Lives help you engage with your audience in real-time which can enhance your brand loyalty. Similarly, Facebook stories are more visible as they appear at the top of the feed. In short, bombard your audience with engaging content in every way possible without boring them

6. Engage with Your Audience

   DO NOT MISS ANY OPPORTUNITY TO INTERACT WITH YOUR USERS. As a small business, take charge of engagement and make it your superpower. Word of mouth and peer marketing can get you to heights that you can only imagine. Make sure to respond to their messages, comments, and reviews. Make your customers or fans know that you care about their opinions and build a healthy relationship and thus a strong and loyal customer base. This way your customers will feel more connected to the brand, which, in turn, will retain your loyal customers. 

7. Measure Your Metrics

   Last, but most importantly, use Facebook Insights to understand how your Facebook marketing strategy is working. This will give you a better perspective on what type of content is performing well and what is not. Accordingly, you can tweak your campaigns, change timings, or retarget the audience, making a better and more advanced Facebook marketing strategy. If you want your efforts to pay off, learn from the insights and redefine your entire strategy, if necessary. 

ODigMa – Your one-stop solution to digital marketing needs.

The best part about Facebook is that it allows you to experiment with different tactics, monitor the results, and concentrate on campaigns that work best for your small business without having to worry about budget constraints. ODigMa, one of the leading digital marketing companies in Bangalore with a great understanding of social media platforms, could help you develop a foolproof Facebook marketing strategy with Facebook ad services. Feel free to reach out to us for more information. Let’s together build a Facebook page and a strategy for your business that would help you attract new customers and retain the old ones while staying within a budget.