Why Is ORM In Digital Marketing As Important As Other Services?

How many times have you made a decision to buy something or not buy something purely based on online reviews? Quite a lot, right? That’s the power of ORM. Reputation is everything for a brand and when it comes to the digital world, we can say online reputation is everything. It helps establish credibility, build trust, and a lot more. Online Reputation Management – ORM in digital marketing is the key to that. It is as important as having a strong social media presence. Nearly 95% of consumers check out reviews online before making a purchase. This means that in today’s world, what people say about a brand online matters a lot. Around 84% tend to believe online reviews just like how they would believe personal recommendations.

Coming to market value, over 63% company’s market value is determined by its online reputation. And, did you know that to compensate for the damage done by one negative review a brand needs to have 40 positive reviews? On top of that, 52% of consumers are not interested in a business with less than 4 stars.

Now that you have a basic idea of how crucial ORM in digital marketing is for a business, let’s talk about its impact on business success. By now you might have understood Online Reputation Management is not just a fancy service that could be used to boost business but a must-have service to establish a positive image of your brand. It helps in gaining a customer’s trust which would lead to higher conversion rates. People are more interested in buying from a brand that has more positive reviews than one with fewer positive reviews, which, in turn, gives you a competitive edge. Having a good ORM strategy is the gateway to improved brand awareness and it increases the chance of making your brand more visible to potential customers. Additionally, crisis management is the biggest boon of ORM. With a well-crafted ORM plan, negative feedback can be addressed and rectified quickly before it turns into a full-blown crisis.

How To Create A Fool-Proof ORM Strategy?

Step 1: Let the professionals handle it for you.

Yes, digital marketing firms like ODigMa have a team of expert ORM analysts to handle your brand’s online reputation. How do we do it? Here’s how!

We extensively monitor your online presence. We keep track of what people say about your business, both positive and negative, on social media platforms, google reviews, and everywhere possible. We then engage with them. Responding to every review shows accountability. This helps in fostering long-term customer relationships. We make your customers feel heard. Integrating SEO and content strategy is another life hack to bring your brand higher in search results. We showcase customer success stories while addressing negative feedback quickly and effectively.

Tools And Techniques That We Keep Handy

While there are a lot of paid and free ORM tools used to keep your brand as perfect as it is in the digital landscape, some of the eminent ones we use include Google Alerts, Locobuzz, Hootsuite, etc. We decide on the perfect ORM tool(s) for a business based on many factors. Connect with us directly so that we can explore the options together!

How We Improve Your Online Reputation?

Managing and improving the online reputation are two different things. For boosting your business’s online image, an important step we take is to claim and optimise all your online business profiles. We make sure all your business profiles, like Google My Business, have precise information about your business to help your potential customers with the information they are looking for. We don’t fret to address and reply to all reviews and comments on social media platforms, irrespective of whether they are negative or positive. It not only improves community engagement but will also help in turning unhappy customers into happy ones! We also leverage the benefits of PR and media relations. Good customer feedback can be a good viral story for your brand. It only takes one viral story in the digital realm for your business to succeed.

Handling The Challenges

Tackling challenges is our forte. We don’t let one negative review define your brand. Our ORM analysts are known for managing crisis situations. We develop a fool-proof crisis management plan that has tips and tricks to tackle different types of negative feedback. We come prepared!

We also know there is a fine line between transparency and brand protection. Although brand transparency matters in building trust and integrity, it is important to establish clear boundaries to protect your brand from potential threats. We make sure we do that without compromising your brand’s credibility.

The Future Is Now

With an increasing number of online shoppers and users, the prevalence of ORM is only going to go up. Let’s sneak peek into what the future holds for Online Reputation Management.

Future Of ORM In Digital Marketing

Artificial Intelligence: AI tools are going to revolutionise how we monitor, respond, and engage with online reviews and feedback.
User-Generated Content (UGC): More customers will be sharing their experiences and using that as a tool to establish authenticity is something expected in the near future. It’s free advertising plus building brand credibility.
Integration: A lot of integrations are going to happen and one of the prominent ones would be integrating other marketing strategies with ORM like how we already use SEO for ORM benefit.
ORM in digital marketing has already become a necessity for every business that truly wishes to establish a strong positive impact on online users. Without an effective ORM strategy, it is going to be arduous for any business to sustain itself in the digital realm. Staying true to your mission and vision is not just enough to sell a product or service in the digital landscape. That’s why you should connect with us to make the best out of the situation. You could continue offering unparalleled service to your customers while we do what we are the best at – Promote your business in the online world and stay ahead of the competition.

Check out ODigMa’s blog on ORM Services in India to learn more about our services. Feel free to connect with us directly with all your concerns and questions!

Frequently Asked Questions

1. What is the difference between SEO and ORM?

Search Engine Optimisation (SEO) and Online Reputation Management (ORM) are two different digital marketing services. SEO helps in keeping your brand on the top of search results and ORM helps in managing your brand’s reputation in the digital realm.

2. What is ORM and its types?

In simple terms, there are two types of ORM and they are proactive management, which helps to build a positive image of the brand and reactive management, which helps in handling a negative feedback situation.

3. How can ORM strategies be tailored for different industries?

Every brand is different, and so is every industry. ORM strategies are crafted after careful study of each brand and the industry it belongs to.

4. How do ORM tools integrate with existing CRM systems?

Most of the ORM tools come with integration features to keep track of customer interactions.