In digital marketing, pinpointing your strengths and opportunities while also identifying weaknesses is vital for any business. Conducting a SWOT analysis in digital marketing helps break down areas for growth and reveals what might be holding you back online, whether it’s your website, social media, or overall digital strategy. This analysis guides you with the […]
Why Is ORM In Digital Marketing As Important As Other Services?
How many times have you made a decision to buy something or not buy something purely based on online reviews? Quite a lot, right? That’s the power of ORM. Reputation is everything for a brand and when it comes to the digital world, we can say online reputation is everything. It helps establish credibility, build […]
Importance Of Social Media Marketing For Restaurants In 2025
Written By Athira Susan James When you think of the one thing that a restaurant needs to succeed, the easy guess would be great food. However, in today’s world, we need to add one more aspect to a restaurant. Social Media Marketing for Restaurants. In cities like Bangalore, some of the top restaurants are marketed primarily […]
100 short Instagram Captions to Boost Your Engagement
Finding the right words to write the perfect Instagram captions for your posts can be a bit tricky. This goes especially when you want your captions to be concise. But the beauty of short captions is that they are direct yet impactful when well-crafted. If you are looking for tips and tricks on writing unique […]
Digital Marketing For Doctors In India
Clothes? Online. Food? Online. Groceries? Online. Medicines? Online. Well, are doctors available online, too? Yes, they are! Whether you are looking for general medical updates or need a quick consult, doctors are also now available online. Digital marketing has taken the world by storm and has done wonders in every field, starting from medicine to […]
Shaping Perceptions: The Power of Online Reputation Management
The internet functions like a bustling marketplace where people constantly talk, share opinions, and influence each other. And just as in any market, businesses and brands need to engage with the people effectively. This is where digital marketing becomes indispensable a powerful toolkit enabling businesses to connect, expand their reach, and engage with their audience. […]
Maximising Real Estate with Digital Marketing Strategies
Written by Saheen Rahman Step right up, reader! If you have ever wondered how digital marketing is shaking things up in the real estate world, you are in for a treat! In this blog, we will break down the basics of real estate digital marketing and how it’s transforming the way this industry works. What is […]
Cracking the Code: How Social Media Algorithms Shape Your Reach
Written by Saheen Rahman Ever wondered if social media was just a place for chatting and sharing photos? Well, it’s way more than that! While it still serves those purposes – it’s not just about connecting with friends anymore; it has become a marketplace where businesses compete for your attention amidst emerging social media trends. The […]
UNVEILING THE SOCIAL MEDIA TRENDS IN INDIA: 2024
Written by Athira Susan James Hello, fellow social media enthusiasts! Are you ready to uncover the emerging trends shaping the digital marketing landscape in India? Then, here are some trends that definitely caught ODigMa’s attention. So, let’s begin! Emerging Trends: What’s Hot In Indian Social Media? Watch It, Buy It: Seamless Shopping Experiences Black colour, […]
When The World Of AI Meets Graphic Design
Written by Swathi S Babu There’s hardly a day that goes by without encountering the term ‘AI’ or interacting with related technology. This isn’t mere coincidence. While some may worry about AI’s potential takeover, which is pretty much delusory, it’s undeniable that AI is revolutionising industries in numerous groundbreaking ways. Let’s break it down. Artificial […]